Comprehensive Marketing Audit

Inside the Marketing Audit

AKA what will I be looking at and reporting on?

1. Brand Positioning & Messaging

• Evaluate branding consistency across all platforms (website, social media, print materials, etc.).

• Assess brand messaging—does it clearly communicate value and differentiate from competitors?

• Review online reputation, customer feedback, and public perception.

2. Website & SEO Performance

• Analyze website user experience (UX), navigation, and mobile responsiveness.

• Conduct SEO audit: keyword usage, metadata, backlinks, and local search optimization.

• Review lead capture methods (forms, CTAs, chatbots, etc.).

3. Social Media & Content Strategy

• Assess engagement and consistency across relevant social media platforms.

• Analyze content types (blogs, videos, social posts) and their effectiveness.

• Review paid and organic reach, including social media ad performance.

4. Lead Generation & Customer Acquisition

• Evaluate lead generation channels (CRM, landing pages, email campaigns, etc.).

• Assess conversion rates from various marketing touchpoints.

• Analyze the customer journey and follow-up strategies for nurturing leads.

5. Paid Advertising & Performance Analysis

• Review current paid ad strategies (Google Ads, Facebook/Instagram Ads, etc.).

• Assess ad targeting, audience segmentation, and budget allocation.

• Provide recommendations for optimizing cost-per-lead and return on investment.

6. Competitive & Industry Benchmarking

• Compare digital presence, branding, and marketing strategies with competitors.

• Identify trends and best practices within the industry.

• Highlight opportunities for differentiation and market positioning.