EMAIL & SMS marketing
With the right strategy, these owned platforms can drive consistent, conversion-ready traffic without relying on paid ads or ever-shifting algorithms. In 2024, my clients averaged 60.4% of total revenue from email and SMS last year alone. Whether you need to build from scratch or optimize what’s already in place, I bring a customer-centered approach that turns subscribers into loyal customers and leverages powerful tools like segmentation and automated flows to ensure you are reaching the right customer at the right time with the right message.
IF YOU’RE THINKING, “can’t anyone SEND AN EMAIL?”
Technically, yes. But turning email and SMS into reliable revenue drivers takes far more than a drag-and-drop builder and pressing “send.” It requires segmentation logic, automation mapping, creative that converts, optimized send timing, A/B testing, consistent performance analysis, deliverability monitoring, and more.
I bring all of that and then some. From building Klaviyo flows that generate revenue on autopilot to leveraging zero-party data for personalized SMS journeys, I craft strategies that are as thoughtful as they are effective. My clients don't just send better emails, they see real results.
So yes, anyone can send an email. But it takes an expert to turn it into your most profitable channel.
THE PROOF IS IN THE PUDDING
For modern e-commerce brands, owned channels like email and SMS are more than just a marketing line item. They’re essential to sustainable growth. These case studies show how I’ve helped DTC businesses turn newsletter lists into high-performing retention drivers.
A FEW WAYS I CAN IMPROVE YOUR STRATEGY AND MAKE A MEASURABLE IMPACT
AUDIT & SCOPE
Taking my years of knowledge and experience I can perform channel audits where I collect data on your email & SMS performance and then make recommendations for improvements based on your goals.
lead generation
How do you grow your audience? A few pathways are offering exclusive or early access to products, referral programs, discounts, paid ads, and opt-in content. Let’s get these growth tools in place and boost your subscribe rates!
retention
Acquiring new subscribers is one thing. Keeping them engaged and converting while minimizing their churn rate is another ballgame! Retention programs and hyper-personalized content and journeys can help you keep your best customers longer.
BEST PRACTICES
A few small but meaningful tweaks to your current campaigns, templates, and strategy can, together, make a big impact on your performance metrics. I use my years of experience to dial in everything from subject lines and graphics to sending frequency and test, test, test along the way for optimum return.
automations & journeys
Automations are emails that send based on pre-determined triggers or actions, and if they aren’t already making up 25-50% of your revenue attribution for email, we have work to do! Flows are a key component of the customer journey. Speaking of, have you ever made a journey map for your target audience? I can help you there.
CALENDARS & CREATION
Engagement metrics help us understand how often your audience wants to hear from you (as well as which days and times!). I can help you build an email campaign calendar that aligns with your revenue goals and overall marketing strategy. From there I can outline the campaigns for your design team, or handle execution myself!
