From seasonal campaign calendars to new product launches, I build strategic plans aligning with your goals, oversee execution, and keeping cross-functional teams in sync.

My expertise in optimizing product detail pages, merchandising collections, refining navigation, and managing Shopify Plus integrations ensures your site performs beautifully. I also document processes and workflows for consistency and clarity.

Through audits, A/B testing, heatmapping, and data-backed analysis, I identify opportunities to improve user experience and drive meaningful gains in conversion.

Collaboration is key to telling a cohesive brand story. I work alongside your team to plan content, shape visual narratives, and maintain consistency across all touchpoints.

I help brands launch and manage integrated resale programs from peer-to-peer and trade-ins to factory seconds and returns aiming to support circularity, boost loyalty, increase ROI, and extend product life.

I build custom, dynamic dashboards that track KPIs and metrics tailored to your business. These tools surface insights, highlight trends, and support smart, data-informed decision-making across teams.

Leveraging our branded resale marketplace powered by Treet, imperfect factory seconds were embellished with embroidery or natural dyes and marketed as the “Perfectly Imperfect Collection” with a 100% sell-thru rate.

With rising COGS for a returning legacy product, we focused on building long-term value through intentional positioning, organic search optimization, and cross-channel consistency.