Drew Shannon & Co — Marketing Audit & Roadmap Outline

(Cost: $2,500)

You'll receive:

A PDF Report with a summary of findings, data points, and recommendations.

Live Walkthrough (Zoom/In-Person) that includes a visual slide deck of the key insights and 3-6 month marketing roadmap.

What will I be looking at?

1. Brand Positioning & Messaging

  • Review branding consistency across all platforms (website, social media, business cards, listings, etc.).

  • Evaluate messaging clarity and value proposition—does it clearly communicate what sets you apart?

  • Assess online reputation, reviews, and client testimonials.

2. Website & SEO Performance

  • Analyze website user experience (UX), navigation, and mobile-friendliness.

  • Conduct SEO audit: keyword usage, metadata, backlinks, and local SEO optimization.

  • Review website lead capture strategies (forms, CTAs, chatbots, etc.).

3. Social Media & Content Strategy

  • Evaluate engagement and consistency across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, etc.).

  • Analyze content types (videos, posts, blog articles) and their effectiveness in audience engagement.

  • Assess ad strategy and paid promotions on social platforms.

4. Lead Generation & Email Marketing

  • Review lead generation channels (CRM, landing pages, newsletter signups, etc.).

  • Analyze email marketing campaigns for open rates, click-through rates, and automation strategies.

  • Evaluate follow-up processes for nurturing leads into conversions.

5. Paid Advertising & ROI Analysis

  • Assess current paid ad strategies (Google Ads, Facebook Ads, retargeting, etc.).

  • Measure ad performance in terms of leads, conversions, and cost-effectiveness.

  • Provide recommendations for ad targeting, audience segmentation, and budget allocation.

6. Competitive Analysis

  • Benchmark against local competitors to identify opportunities and gaps.

  • Compare digital presence, branding, and marketing strategies.

  • Identify industry trends and best practices that can be leveraged.

7. Reporting & Recommendations

  • Deliver a comprehensive report outlining key findings.

  • Provide an actionable marketing strategy tailored to improve brand presence, lead generation, and conversion rates.

  • Offer a roadmap for implementation with measurable milestones.